Deliver the search experience that website visitors expect
It's well known that user-friendly site search is crucial to a positive digital experience and directly impacts conversion rates.
If your site visitors took the effort to come to your site, they will expect to find relevant information. Notably, 80% of US adults know what they want – that’s why they will go to the search box first.
This guide will look at best practices centered on the four key site search components needed to deliver the search experience that website visitors expect.
Included in this guide:
- Detailed breakdown of the four key site search components every site needs
- Practical tips on implementing each of the components
- Site search impact on conversions