The State of the Digital Store

In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts.

In this report, Forrester lays out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail, including: 

  • Harnessing digital store tech to help associates be productive and create better in-store customer experiences; 
  • Investing in services that connect with and leverage enterprise systems; and 
  • Driving the store agenda with new digital touch points.

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