The State of Digital Transformation in 2021

Leading insights about website migration, SEO, page speed and web redesign

 

The Digital Transformation Era Is Now

 

Business leaders have long talked about digital transformation. Now, it’s time for action. The COVID-19 pandemic—coupled with the global availability of high-speed internet—has propelled digital transformation to the top of Chief Marketing Officers’ to-do lists.

According to Forrester, only 15% of companies prioritized digital transformation prior to 2020. But in 2021 , Forrester predicts that every company will move technology into every part of their business.

To learn more about what digital transformation means for CMOs and other executives in 2021, we examined search data and keyword trends from Conductor and Google Trends over the past 18 months. Among our findings: website migration remains

a popular way for companies to radically transform their digital presence. When done properly, migrations can dramatically impact a businesses’ visibility and rankings in search results.

Read on to learn more about how businesses are approaching

digital transformation today, and how topics like website migration, SEO, page speed, and web redesign figure into the equation. You’ll also gain insight into the most frequently searched keywords about digital transformation.



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