The digital era offers Small and Medium sized Businesses (SMBs) digital tools they can use to improve their performance and remain competitive in a fast-moving, more digitalized and global economy, in which customers are connected at all times and expect a seamless digital interaction that is accessible and responsive.
Deloitte developed a survey implemented by Opinion Matters across a sample of more than 1,000 SMBs in the U.S. The survey responses suggest that SMBs are aware of how important digitalization is to their business – 85% confirm that the digital tools they are using have helped their business in some way. These SMBs also report that digital tools have helped their business performance, and in particular, this study structures these impacts in four areas comprising customers, financial performance, jobs, and innovation.