More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn:
- How flexibility in choosing the number and time to send emails can increase engagement.
- What to look for in the segmentation and personalization of cart recovery emails.
- How A/B testing can take your cart recovery program to the next level.