You’re probably reading this e-book because you want to know what CRM is all about — and how it helps small businesses grow.
CRM stands for Customer Relationship Management, but you could have learned that much in a quick Google search. We’re guessing you want to know why small and growing companies are using CRM technology – and how it can help you grow your business and connect with customers.
Sure, CRM lets you store and manage prospect and customer information in one central location, including contact info, accounts, leads, and sales opportunities, but CRM isn’t just a fancy contact list. It’s how a company uses its CRM solution to connect to customers that makes it one of the most valuable, game-changing pieces of business technology available.
In this e-book, you’ll learn the nuts and bolts of how CRM works, how to apply CRM’s capabilities to make a company more efficient, why small businesses need CRM to grow, and where to go for more information.