The Case for a Chief Pricing Officer

Pricing is one of the commercial banks’ most important daily functions. Yet in most banks, no one person really “owns” the pricing process. That needs to change.

Find out why your bank needs a Chief Pricing Officer.
 
In this white paper you’ll learn:
  • How to define the role of a CPO.
  • The ideal candidates to fill the position.
  • The impact a CPO can have on a bank’s bottom line.”


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