How do todayâ€™s marketers truly view their ability to harness and leverage big data to produce measurable results? With extensive Data-Driven Marketing Research survey results, charts, and summaries, youâ€™ll gain current industry insight you can use to chart the course for your data-driven future.
The extensive Teradata Data-Driven Marketing Survey 2013, Global Results offers an in-depth look at some of these key issues:
- Marketersâ€™ perceptions of how their companies use data to guide marketing decisions
- Perceived barriers to using data to drive marketing
- Where marketersâ€™ expect their organizations to place data-driven priorities over the next couple of years
- Challenges with using data to prove return on marketing investment
- The current relationship between marketing and other key organizational functions