The content landscape is flooded.
This is good news for consumers. For advertisers, the obstacles have never been greater. Audiences are increasingly scattered, their attention spans are shrinking, and they’ve been conditioned to expect a steady stream of personalized creative.
The content ecosystem is evolving at a rate that’s faster than traditional organizational structures can keep up with. This new normal requires a complete reconfiguration of how businesses should optimize their content production operations to drive the greatest ROI from their marketing and production budgets.
This 13-page guide covers:
- How content consumption patterns are changing across every major channel
- The data privacy regulations that are reconstructing the marketing toolbox
- Key tips for how to revamp your creative production to unlock cost efficiencies that will allow you to meet demand