Q1 2021 CPC Report: Ecommerce Continues to Accelerate

Ecommerce has seen exponential growth ever since the pandemic pushed consumers worldwide indoors a year ago. And according to eMarketer, this trend is expected to continue through 2021, with Amazon’s worldwide ecommerce sales projected to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business expected to grow by over 30% this year, to $23.04 billion. 

But as pandemic conditions improve and people head back into brick-and-mortar stores, which ecommerce trends are here to stay? 

To better understand what happened during Q1 2021, Pacvue analyzed advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the market. Check it out to learn: 

  • Quarterly trends for CPC, CPA and ROAS; 
  • Year-over-year changes in ad performance; and 
  • The latest benchmarks for Amazon Advertising. 


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