Our client was a large financial institution with millions of customers using a wide range of products. So when customers called the contact center, they could have any query out of a possibility set of 68 categories. They would want investment advice, or ask about their account. Or they would simply want to reset their PIN. The trouble was that the large range of support offered at the contact center meant long and complex phone calls, as customers often found their way through the interactive voice response (VR) system to the wrong agent. They had to be re-routed-often several times- which gave our clients two problems.
