Personalization is marketing's holy grail.
Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80% of people are more likely to do business with a company that offers personalized experiences. Why? It builds trust and shows customers that you value them.
Personalization should be integrated into the entire customer experience—including your loyalty program. Loyalty marketing isn’t just about rewards and offers. It should be about the ability to have conversations and deliver powerful, human experiences.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalization efforts. It covers six key components to put you on the path to personalizing the entire customer experience.