That's the overall finding of a new report released by Aberdeen Group, based on primary research done for Lithium Technologies.
Focusing on the high-tech industry – one of the most competitive verticals out there – the research includes findings from 215 companies across hardware and software, including Lithium customers Infoblox, Weebly, NetApp, MicroStrategy and Alteryx. The report also highlights eight activities that maximize returns from investing in an online community.
Learn how online communities help companies to:
- Increase customer satisfaction and reduce churn
- Cut service costs by providing rich self-service options
- Grow revenue through efficiency, cost cuts and profit margin increases