How often during the week does your fulfillment center prepare to ship an order to an address that doesn’t exist? Not only that, but what about phone calls to customers using numbers that aren’t valid, or emails sent that never reach their destination? It’s a tale that can turn into a horror story for your customer experience and your brand reputation. Learn more in this slideshare presentation, No Return to Sender: Why Retailers Need to Worry About Valid Contact Records.
