As a marketer, you spend a lot of time and resources on your email campaigns and expect them to deliver your message to customers without a hitch. However, the rise of mobile has made your job a lot harder. In 2013, it’s predicted that mobile email opens will surpass desktop opens.1 So, if you haven’t integrated mobile optimization into your email development, there’s a good chance your entire message is not being seen. If your customers are scrolling across the page to read all the information, the links are too small to click, or if the text shrinks to a non-visible size, your emails stand to benefit from mobile optimization.
