Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry?
The Mobile Maturity Benchmarks Report answers this question—and dozens more—with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries. Get insight on:
- Which industries lead (and which lag) in mobile sophistication? How do resources such as budget, expertise and dedicated staff influence mobile maturity?
- How do brands measure mobile ROI, and which business goals are best achieved by mobile? (Also: Find out a dirty secret about mobile measurement.)
- How do brands use location, user behaviors and preferences to segment their audiences and messages. How many more collect this data and fail to use it?
- From push messaging to mobile ads, from SMS to wallet, which mobile tactics are most used, and which are considered essential?