Managing Customer Relationships to Win More Business: Why CRM Alone is no Longer Enough

Want to drive up your bid-to-win ratio? The top five percent of professional services organizations win more than two out of every three bids. Their sales and services teams are better aligned too. Customer Relationship management (CRM) has long played a key role in driving sales and services excellence, but it’s no longer enough – welcome to the age of opportunity management.Read this eGuide to better understand how to win more business with accurate proposals based on past project success.



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