Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation.
Watch this webinar to learn about:
- The various ways marketers are using location data today
- How consumers feel about location sharing
- How new government regulations may impact data collection
Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry.