Go faster. It's the clarion call of all retailers. From constant data experiments to lighting fast processing power, innovative retailers are moving into real-time when it comes to driving change. In this eBook we look at how data analytics, sophisticated computing models and hyperscale computing can help retailers compete successfully with eCommerce giants. No longer cowed by showrooming, retailers are using their physical locations in creative, engaging ways, while committing to minute-by-minute marketing and pricing and pricing, to combat their pure-play peers.