Today's customers are no longer willing to accept inconsistencies between the image a brand projects and the product or service it delivers.
The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media.
The brand promise must be congruent with the customer experience.
Discover how easy and effective it is to integrate ongoing, timely feedback from your customers into your strategic decision making.
In this e-book you'll learn how marketers use customer intelligence to:
- Identify growth opportunities
- Validate brand strategies
- Launch more impactful campaigns
- Optimize channel strategies
- Expand the influence of marketing across the organization
This guide will provide a concise explanation of how data-driven, customer validated decisions enhance marketing strategy, advertising and corporate communications.