Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won't miss a thing. As a marketing channel that commands plenty of dedicated attention, it's vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists – it rests in someone's pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced.