Commerce is competitive. It always has been. But the competition in today's digital commerce landscape is unlike anything we've seen before. The web is saturated with companies trying to one-up each other, each competing for their share of the massive influx of new customers that globalized digital commerce has offered up for the taking.
These days, every brand and retailer is looking for a way to truly stand out from the crowd, a way to attract and retain new customers without dropping prices to a point where they're selling at a loss. Yes, competitive pricing is important, and a major deciding factor for many shoppers. But rich, engaging content has also become a major deciding factor for many of today's online shoppers. In fact 72% of B2C marketers are producing more content than they did one year ago , and still do not feel they have enough to meet customer demand.