Consumer Packaged Goods Industry at a Crossroad

Consumers are more in control than ever. Mobile and socially connected, they are armed with more knowledge than ever before. They’re curious about where products come from, how they are made and the social causes that companies embrace. They are harder to influence, and they enjoy controlling their own shopping experience—redefining the meaning of “loyalty.” Learn how Connected Data enables consumer insights and category management in this ebook.

 




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