Like many highly distributed businesses, CEFCO Convenience Stores realized that its long-term growth depended on delivering a consistently positive customer experience across its network of 225 stores in the Southeastern U.S. The company also knew it could achieve that goal only by embracing innovative new technologies.
Even with a clear strategic vision in place, CEFCO faced a common dilemma: How to innovate with a relatively limited budget, small corporate IT staff, and no in-store IT personnel. To overcome these challenges, the company turned to a solution based on the Cybera® Network Services Platform.