Building Trust And Confidence: AI Marketing Readiness In Retail And eCommerce

Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide innovative opportunities for retail marketers. It is, therefore, mission-critical for retail decision-makers to understand how ready their organizations are to embrace AI technologies with the potential to propel them forward as industry leaders.



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