Using IBM Watson’s cognitive capabilities, companies can quickly differentiate their customer service quality by being more pro active and responsive to customer needs. Simply put, chatbots and virtual agents are the future of customer interactions. Building apps from scratch that incorporate natural language processing, speech to text recognition, visual recognition, analytics, and artificial intelligence requires broad expertise in these disciplines, large staffs, and a huge financial commitment. Making use of IBM Watson cognitive services brings these capabilities in-house quickly and without the capital investment that would be needed to develop the technologies within an organization.
