Learn how to harness the power of business intelligence and analysis to gain a competitive marketplace advantage. We cover the technology that powers BI, delve into the latest market research, and examine emerging trends.
Business intelligence interprets a sea of quantifiable customer and business actions and returns queries based on patterns in the data. BI comes in many forms, and spans many different types of technology. For the purpose of this guide, we’ll look at the technology which powers BI, investigate where the market is headed, and discuss how companies can harness this technology for competitive gain.