Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.
To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:
• How does content marketing impact website conversions?
• Does content marketing with video reduce your cost per lead?
• What are the best firms doing with content marketing?