A New Kind of Marketing Cloud

Where Data Takes Center Stage

It's no secret: effective marketing requires data.

However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud.

Instead of a marketing cloud where data is an expensive afterthought, what if we treated data as the starting point for a marketing cloud? We need a new kind of marketing cloud: a data-first marketing cloud.

In this e-book, you will learn:

• The primary challenges marketers face with data
• What features to look for in a truly data-first marketing cloud
• The components of Acquia's Marketing Cloud
• The business impact of putting data at the center of customer experience