Today's marketers must engage more generations than ever before.
Read our research, Age matters: A guide to cross-generational marketing, to learn how to adapt your marketing to the Silent Generation, Gen Z and everyone in between.
This report features our proprietary transaction and survey data dives into similarities and differences across generations, including:
- Spend by industry
- Industries with the highest spend: Travel and retail
- Loyalty preferences across generations
- Technology behaviors across generations
- Media, influences and social across generations
- Influence of Gen Z