The Customer-First Future of Customer Care

In 2017, brands spent 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink what’s important. Customer care, once the begrudged “cost center,” is becoming a top priority. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change.


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